5 Best Heatmap Tools for Websites

Update date : 21 Jul 2023 | 5 Min Read

Heatmaps are visual representations of user interaction data on a website. Imagine a colorful overlay on one of your web pages, where red zones indicate areas with the most user activity, and cooler colors represent less engaged areas. This lets you instantly grasp how visitors navigate your site, which particular section captures their attention, and what gets ignored.

Three significant benefits of heatmaps

Easy User Engagement Visualisation: Heatmaps translate complex user data into an easily digestible format. You can see at a glance which calls to action are working, where users tend to click, and if important content is getting scrolled past.

Quick Usability Issues Identification: Are users struggling to find a particular button? Is an essential piece of information hidden below the fold (the part of the web page requiring a scroll to see)? Heatmaps can reveal these roadblocks in user experience (UX).

Optimizing Website: With the help of heatmap insights, you can make informed decisions to improve your website's layout, content placement, and CTAs (calls to action). By addressing user behavior patterns, you can increase user experience and potentially increase conversions.

Three principal types of heatmaps;

  1. Click Heatmaps: These maps highlight areas where users click the most, providing insights into what section of the website grabs user attention and what CTAs are effective.
  2. Scroll Heatmaps: These maps reveal how far down a page users typically scroll. This helps determine if important content is placed effectively and if visitors are missing important information.
  3. Mouse Movement Heatmaps: These maps track user cursor movements, giving you a sense of where users visually focus their attention on the page. This can help understand user interest and content placement strategy.

Numerous website analytics tools offer heatmap functionality. Some popular options include riyo.ai, Hotjar, Crazy Egg, and many more. These tools allow you to set up heatmaps for specific pages and track user behavior over time. This article will discuss the top 5 heatmap tools that boost your website’s performance. By adding heatmaps to your website analytics toolbox, you get valuable insights into user behavior, identify areas for improvement, and ultimately optimize your website for a better user experience.

What Are The Top 5 Heatmap Tools For Websites?

1. riyo.ai

14-day free trial

Pricing: $159/user/month

Rating: 4.7/5

riyo.ai offers a heatmap feature within the website analytics suite, aiming to help you understand user behavior and optimize your website for better engagement and conversions.

Visualizing the User Journey

riyo.ai's heatmaps go beyond basic click tracking. They provide a comprehensive view of user interaction through click, scroll, and movement heatmaps. This color-coded representation allows you to see:

  • Click Heatmaps: Where users click the most, that says the sections of the website grab their attention and which calls to action (CTAs) are effective.
  • Scroll Heatmaps: How far down a page users typically scroll, helping you determine if important content is placed effectively and if visitors are missing important information.
  • Movement Heatmaps: User cursor movements, giving you a sense of where users visually focus their attention on the page. This can help understand user interest and optimize content placement.

Optimizing for User Experience and Conversions

By analyzing riyo.ai's heatmap data, you can make data-driven decisions to improve your website in two key ways:

  • Increase User Experience: Identify areas that receive low engagement or where users struggle to navigate. This can expose usability issues and guide improvements to make your website more user-friendly.
  • Maximized Conversions: Understand which elements capture the most attention and optimize the placement of CTAs, content sections, and other conversion-driven features.

Content Strategy Informed by User Engagement

riyo.ai's heatmaps don't just reveal user clicks; they show you which content resonates with your audience. By analyzing heatmap data, you can:

  • Identify Popular Sections: See which parts of your content receive the most clicks, scrolls, and overall engagement.
  • Custom Your Strategy: Focus your content creation efforts on topics and formats that generate high user interest, ensuring your content strategy aligns with user preferences.

In short, riyo.ai heatmaps provide a powerful tool to jump into user behavior, optimize your website for a better user experience, and ultimately drive conversions.

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2. Crazy Egg

30-day free trial

Pricing: $249/user/month

Rating: 4.5/5

Crazy Egg is a conversion rate optimization (CRO) and web analytics tool. It offers heatmaps, overlay reports, user recordings, A/B testing, and features for tracking ad traffic on your website.

Pros & Cons of Using Crazy Egg

3. Hotjar

15-day free trial + free plan available

Pricing: $171/month

Rating: 4.5/5

Hotjar is a website heatmap tool that also offers session recordings, user feedback widgets, and survey features. It’s a beginner-friendly tool suited for marketers, product managers, and UX professionals.

Pros & Cons of Using Hotjar

4. Lucky Orange

7-day free trial + free plan available

Pricing: $600/month

Rating: 4.6/5

Lucky Orange has features for visitor behavior analysis (heat maps and session recordings) and CRO (funnels, form analytics, and live chat.)

Pros & Cons of Using Lucky Orange

5. MouseFlow

14-day free trial + free plan available

Pricing: $399/month

Rating: 4.6/5

Mouseflow is a session recording tool for websites that also offers heatmaps, conversion funnels, and more.

Heatmaps offer a powerful window into user behavior on your website. By visualizing user clicks, scrolls, and attention patterns, you can gain invaluable insights to optimize your website for a better user experience and ultimately, more conversions.

Pros & Cons of Using Mouse Flow

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Frequently Asked Questions (FAQs)

Does Google Analytics have a heatmap feature?

Not directly. Google Analytics 4 (the newest version) doesn't have built-in heatmaps. You can still use a separate tool or extension like Page Analytics for click heatmaps with older versions of Google Analytics.

What is the best use of a heatmap?

Heatmaps are great for understanding how users visually engage with your website, revealing click patterns, scrolling behavior, and areas of attention. This helps identify usability issues and optimize content placement for better user experience and conversions.

Can I rely entirely on heatmaps?

Heatmaps offer valuable insights and tell the whole story. They show users to click or scroll a certain way. Combine heatmap data with other analytics to get a complete picture of user behavior.

Why use heatmap tools in UX design?

UX designers use heatmaps to see how real users interact with website prototypes and designs. This helps identify areas that might be confusing or require improvement, leading to a more user-friendly final product.

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Tapan Patel
Article by
Tapan Patel

As the head of sales & marketing, Tapan has expertise in the execution and planning of business growth strategies aligning with marketing trends. Tapan has over 10+ years of experience in IT marketing for creating growth strategies and managing sales.

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