Introduction to What Is It, How It Works, and Why Should You Implement It?

Update date : 18 Oct 2022 | 6 Min Read

Oh, so you already know that keeping your customers happy is key to your business's success. But how do you know exactly what your customers want?

Essential website analytics tools might tell you things like how many people visit your site or how many people abandon their shopping carts. But that doesn't tell you the whole story. You might wonder: Why are people leaving my site? Why aren't they buying anything?

These are the questions traditional tools can't answer quickly. You need to understand the "why" behind your users' behavior. That's where more powerful tools come in. They can help you see exactly how people use your website or product, pinpointing any problems they might encounter. This way, you can fix those issues and create a better customer experience, ultimately leading to a more successful business.

What Is is an AI-based user behavior analytics tool that works better than any other tool. It dives deep into how users navigate your website, providing in-depth insights. These behavior analytics insights from are a valuable addition to the data and insights you already gather from traditional product and web analytics tools like Google Analytics or Mixpanel.

In short, what your website users do and why you can connect the dots between these “What” and “Why” with the help of So that you can confidently create and optimize user experience that converts users into potential customers.

If you’re seeking a way to gain a comprehensive understanding of user behavior that will enable you to make informed decisions and drive results, is the platform for you. Hotjar's tools, including, are designed to provide rich, actionable insights into what your users do and why. These insights are a catalyst for business growth, helping you to optimize your strategies and drive results.

Also Read: How To Leverage Website Visitor's Data Using

What Are The Features Offers?

1. Heatmaps

Heatmap reveals where visitors click, scroll, and hover their mouse on your website.'s heatmaps paint this vivid picture, clearly understanding user engagement. Here is how they benefit you:

  1. Identify Popular Areas: See which elements grab user attention the most. This helps you confirm the effectiveness of calls to action (CTAs), product placements, and other critical areas on the website.
  2. Know the Hidden Issue: Heatmaps can reveal low engagement or confusion areas. For instance, if the product description section on an eCommerce website shows minimal clicks or scrolling, it might indicate a confusing layout or a need for more precise information about the product.
  3. Optimize Page Layout: Heatmaps allow you to refine your website's layout for a more intuitive user experience. You can strategically place elements based on user behavior to guide visitors toward desired actions.

2. Session Recordings

Ever wondered what visitors actually do on your website? Session recordings by let you replay individual user journeys, offering an invaluable glimpse into their experience.  Here is what they show you:

  1. Pinpoint Frustration Points: Watch recordings to identify moments visitors get stuck, confused, or abandon a task. This lets you pinpoint and fix usability issues for a smoother user experience.
  2. Understand User Flow: Analyze how visitors navigate your website. See which pages they visit in sequence and identify any unexpected drop-off points. This helps you optimize the user flow and encourage visitors to explore deeper.
  3. Learn from High-Engaged Users: Replay sessions of visitors who spend significant time on valuable pages or complete desired actions. Analyze their journey to understand what works well and implement those strategies for other users.

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3. Live Chat integrates a seamless live chat functionality that helps real-time communication with website visitors. Imagine proactively initiating a chat with a visitor who stays on a product page but doesn’t initiate the purchase. This allows you to address concerns, answer questions, and potentially convert a hesitant visitor into a paying customer. Live chat helps you to bridge the gap between website visitors and your sales team, boosting conversion rates and gathering valuable feedback directly from users about their experience.

4. Triggers helps you anticipate visitor needs. Triggers allow you to set up automated actions based on specific user behavior. For instance, you can set a trigger to initiate a live chat message when a visitor spends a long time on a particular page but hesitates to take action.  This personalized approach can effectively overcome purchase hesitations and streamline the sales process. Triggers help you create a more personalized and helpful experience for website visitors, increasing satisfaction and encouraging them to return.

5. Forms captures user form submissions to answer their queries as soon as possible. This improves the user experience by allowing you to identify and address their pain points proactively.

Also Read: Ways Helps Generate High-Quality Leads Through The Funnel

3 Reasons You Should Use For Your Website?

Confused about what visitors do on your website? Want to make smarter choices and boost your online business? offers a powerful solution:

1. Know the "Why" Behind User Behavior doesn't just show you what visitors do on your website; it helps you understand why they do it.  Imagine being able to see not only where visitors click but also the thought process behind those clicks.  This deeper level of insight allows you to make smarter decisions about your website design and content. How does help?

  1. Heatmaps: See a visual representation of where visitors click, scroll, and hover their mouse. This can reveal areas of confusion or frustration, allowing you to make improvements that keep visitors engaged.
  2. Session Recordings: Watch replays of individual visitor journeys. This lets you see how visitors navigate your site and pinpoint moments when they get stuck or abandon a task. By understanding their pain points, you can fix them and create a smoother user experience.
  3. Form Analytics: Analyze how visitors interact with your website forms. This can help you identify areas where forms are confusing or causing frustration, leading to higher completion rates.

With, you gain valuable insights, including each click, translating into actionable data. This data helps optimize your website for better user engagement and drives business growth.

2. Trustworthy Partner, Built with Privacy at its Core

Choosing a website analytics tool can feel overwhelming. With, you can rest assured you're partnering with a trusted industry leader. is built from the ground up with user privacy in mind.  It understands the importance of keeping your visitors' information safe and secure. Here are some of the ways prioritizes user privacy:

  1. Compliance with Data Privacy Regulations: follows strict data privacy regulations like GDPR and CCPA. This means they handle user data responsibly and ethically.
  2. Anonymous Data Collection: anonymizes visitor data before it reaches you. This protects user privacy while still providing valuable insights into their behavior.
  3. Clear Communication: is transparent about how it collects and uses data. It provides clear documentation and easy-to-understand explanations about its privacy practices.

By choosing, you can be confident that you're getting a powerful tool that respects your visitors' privacy.

3. All-in-One Platform for Maximum Efficiency

Now, you don’t need multiple tools to understand your website visitors. offers everything you need in a single, easy-to-use platform. This saves you valuable time and money. Here is how simplifies your work:

  1. All-Inclusive Features: offers heatmaps, session recordings, live chat, form analytics, and more—all in one place. There is no need to cobble together different tools and manage multiple logins.
  2. Intuitive Interface: is designed with a user-friendly interface. Even if you're not a data expert, you can easily navigate the platform and access the insights you need.
  3. Focus on Actionable Data: doesn't confuse you with ample data. It presents information in a clear and actionable way, allowing you to identify areas for improvement on your website quickly.

Want to start knowing your user better?

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Will work with my website?

If you have an e-commerce website, SaaS provider, marketing teams, digital agencies, SEO person, etc., then will work well for you.

Will slow down my website?

No, It will not affect your website's loading time.

Does provide free demos?

Yes, you can get a 14-day free trial; schedule a demo now!

How many users can I add to my account?

That depends on the plan you choose for your website; visit’s pricing plan to get more ideas.

Your ideal customer waiting to be discovered on your website.'s real-time chat and insight data will help you identify and engage your online visitor and convert them to highly qualified companies. Install our script and see it for yourself.
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Krunal Shah
Article by
Krunal Shah

Having worked on numerous challenging projects in the fields of social businesses, the automotive sector, and education, Krunal has over 10 years of expertise in the IT industry.

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