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How To Leverage Website Visitor's Data Using

Update date : 21 Dec 2022 | 6 Min Read

The average website conversion rate is 2.35%  across all industries. Shocking isn’t it?

Given the fact that marketers spend so much of their time & energy on driving traffic onto their websites yet getting a reasonable conversion rate escapes them. Surely, there must be a better way to get around it, a better way to reach out to the 97.65% of people. Thankfully there is!

Tracking website visitor data is the best to identify anonymous website visitors. Want to know more about how you can leverage website visitor identification to boost conversions? Keep reading.

What is Website Visitor Tracking?

Every website has an impact on the people who visit them and knowing what your visitors want and how they come to you is powerful information. Website visitor tracking can give you an understanding of how visitors interact with your site and how they navigate throughout your site. It also helps you identify what motivates your visitors, making it easier for you to tailor your marketing efforts.

Why Should You Use a Website Visitor Tracking Software Like

By tracking your website visitor data you can get a better understanding of your audience and better target your content, strategies, and promotions to them. The result is increased revenue and brand loyalty.

Still not convinced? These website visitation statistics will make our case for you:

✅Only 8% of conversions happen on the first interaction with a brand. (Source)

✅The best-performing websites have a conversion rate of 11%. This means there is room for improvement on your site. (Source)

✅Only 22 percent of businesses are happy with their conversion rates. This means the rest remain unsatisfied and want to convert more visitors to customers. (Source)

✅ 82% of marketers state that learning how to successfully track and test conversion rates is highly or moderately challenging. (Source)

✅More than 48% of sales take place after four to ten contacts or more. (Source).

Google Analytics Vs

Some of you might think, what is the need for a tool when Google Analytics can do that job?

You’re right! Google Analytics can identify website visitors, but you can’t really do much with this information. This simply means that the data provided is not enough or actionable. That’s because Google Analytics just tells you the number of visitors on your website, it does not find website traffic data or tell you any other critical information., on the other hand, tells you who are these visitors, where are they coming from, what is their company’s name, location, the date and time of their page visits, and so on. The best part it also helps you reach out to these visitors, lets you create personalized experiences on the website, and more importantly closes deals as fast as possible. Hence, fulfilling the other criteria of being actionable.

How To Leverage Website Visitor Data Using

Now that you have all of this data about the people visiting your website. What are you doing about it? Are you actually using this data to its fullest potential? Probably not. And here’s why you should. Your website is probably the most valuable asset your brand owns, so why not leverage it as much as you can?

That being said, let’s take a look at how you can utilize website visitor data using

1. Real time website visitor identification

Tracking website behavior is equal to getting inside the heads of your prospects. It gives your sales team an opportunity to understand their every click and move & make note of their browsing patterns and visits.

You might have a fair idea about the heat mapping techniques & tool such as (Smartlook, Crazy Egg & Clicktale) that can be used to analyze and track user behavior on a website, or in your application. Typically, it involves observing the mouse movements made by the user. However, this can be done only once the session is over.

With website visitor tracking software, we are taking the heat mapping and analytics to a new level. Just imagine how eye-opening it would be to track website visitor data in real-time and have access to valuable data points such as company name, industry, location and more.

If you thought real time tracking was the only thing we offer, wait till you discover more.

Traek website visitors live leads dashboard

Also Read: Leverage Real time Chat Feature to Boost Conversion

2.Chat with leads in real time to close more deals

The best part? Real time website monitoring gives you the opportunity to close the deal at that very instant instead of chasing a lead forever. Once set up, will be able to notify sales reps when one of their most important clients arrives. You can then start a live conversation on the fly thanks to our real time chat feature that helps your sales team to be on top of their game at all times.

(P.S - that criteria of being - a big check ☑️)

Real time chat with website visitors Traek’s dashboard

3. Pushes the capabilities of web forms

While it’s used universally on every website, web forms are becoming more of an obstacle than a help. Your customers are sick of filling multiple fields of information and waiting endlessly for a reply. If the duration between a lead filling the form and your response time is a lot, you stand at the risk of potentially losing the deal.

So what’s the solution? Should you stop adding forms to your web pages? Definitely not. helps you push the capabilities of your web form and convert it into the powerful lead magnet it is supposed to be.

Webforms are a great way to collect data, but what if they could qualify a prospect right on the page? Imagine this, thanks to real time website monitoring, you can track the clicks & moves of your visitors. Once they fill a form, you analyze their data, if they’re a good fit, why not open up the conversation then and there. With’s real time chat feature there is a real possibility to strike the iron when it is hot.

You'll find you're missing out on leads who meet the criteria of your target market because of your delayed response time. Webforms give you the ability to qualify prospects and increase ROI, but only if you are leveraging them to their full potential.

Website visitors identification and chat in real time. Traek’s real time chat page.

Wrapping Up

How can you improve your sales numbers, traffic to your website, and time spent on site? It all comes down to analyzing what worked, what didn’t, and why.

That’s where regular website analytics get you started, but if you want to see real results, see what drives sales and conversion rates, and see who's interested in your products and services, then you need to dig deeper into your data and leverage the right tools to get your desired results.


How can website visitor data help you?

website visitor data can help to shape your marketing strategy and direct its execution. This data can directly contribute to lead generation and sales goals.

Why is website visitor tracking important for any business?

Website visitor tracking is a great way to understand who is visiting your website and what they are doing when they do so. It helps you better understand the people who are visiting your website, where they are in the buying cycle, and if you can improve conversion rates.

Is website visitor identification ethical?

Website visitor tracking software is definitely a great tool to use, but as with all things, it depends on the software you use. When selecting a website visitor tracking tool, it is important to make sure that the company you work with has clearly outlined policies regarding cookies and privacy as a way of ensuring your visitor data is secure. Luckily, ensures 100% compliance with CCPA, GDPR, and others.

How to Use Website Visitor Data in Marketing and Sales?

Marketers benefit from accurate data given by a website tracking tool or website visitor tracking software. Sales teams get their hands on information such as the names of people who visited a website and expressed interest in certain products.

Your ideal customer waiting to be discovered on your website.'s real-time chat and insight data will help you identify and engage your online visitor and convert them to highly qualified companies. Install our script and see it for yourself.
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Krunal Shah
Article by
Krunal Shah

Having worked on numerous challenging projects in the fields of social businesses, the automotive sector, and education, Krunal has over 10 years of expertise in the IT industry.

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