Top 6 Smartlook Alternatives and Competitors in 2024

Update date : 13 May 2024 | 9 Min Read

Emily, the founder of a cozy candle subscription service, was ecstatic. Sales were decent, but a nagging voice whispered, "room for growth." Her gut feeling was right. Customers were abandoning carts, and email click-through rates were stagnant. Determined to crack the code, Emily dived into user behavior analytics.

The data was a revelation. Heatmaps showed customers getting lost in the product selection, while session recordings revealed the confusion around the subscription options. With these insights, Emily simplified the product pages and added clear subscription explanations. The result? A dramatic drop in cart abandonment and a surge in sign-ups.

Across town, David, a SaaS entrepreneur, faced a similar challenge. User engagement with his new project management tool was low. Behavior analytics became his secret weapon. He discovered users were overwhelmed by the feature-rich interface. David identified underutilized functions by analyzing click patterns and tracking time spent on features. A streamlined interface and targeted tutorials were implemented, leading to a significant boost in user engagement.

For Emily and David, user behavior analytics became the key to unlocking their businesses' potential. It's the gift of seeing through your customers' eyes, a superpower for any eCommerce or SaaS entrepreneur.


What Is Smartlook?

Smartlook is an effective web and app analytics platform that helps businesses gain profound insights into customer behavior. With its straightforward interface, the tool provides heatmaps and session recording features to track user behavior regarding clicks and sessions.

The heatmaps, click maps, and match monitoring elements help users pinpoint areas for improvement, optimize conversions, and improve user experience. Smartlook's real-time monitoring and funnel evaluation allow data-driven decision-making, while its integrations with famous systems like Google Analytics and Slack improve expertise. Smartlook is a treasured aid for companies that aim to increase their digital presence and pressure boom via knowledgeable optimization.

What Are The Features Smartlook Provides?

Session recording

Session recording tools help businesses capture customer interactions and sessions within their website or web application. These recordings provide valuable insights into user behavior, aiding in pinpointing bottlenecks and increasing overall user experience. Companies can effectively diagnose product issues by analyzing session recordings and optimizing their site or app for improved performance and usability.

Heatmaps & Clickmaps

See a visual map of where visitors click and scroll, revealing popular areas and hidden drop-off points. Optimize your layout for a smoother user experience.

Events & Funnels

Track users' actions, like adding items to a cart or signing up for a newsletter. Analyze funnels to identify where users get lost in the conversion process.

What Is the Pricing Structure of Smartlook?

You can choose from the following three options;

  1. Free plan - free
  2. Pro plan - Starting from $55 per month
  3. Enterprise plan - Charges aren’t mentioned

What Are The Advantages and Disadvantages of Smartlook?

Top 6 Alternatives To Smartlook?


What is

Is your website underperforming, leaving you clueless about how visitors interact with it? Don't worry, you're not alone! can be your secret partner for website optimization. Imagine knowing hidden user insights: see where visitors click, scroll, and abandon pages. Then, replay entire user journeys to pinpoint exact moments of frustration. With, you can finally understand your visitors and optimize your website for better conversions.

What Are The Features Of Riyo.Ai?

Behavioral Analytics

Heatmaps, session recordings, and real-time data give you a deep dive into how visitors interact with your website. Identify pain points and optimize for a frictionless user journey that keeps them engaged.

Session Recording & Replay

Have you ever wished you could watch visitors navigate your website? Session recordings make it possible! Replay individual sessions to pinpoint moments of confusion or frustration.  See where users get stuck and gain invaluable insights to improve their experience.


Imagine a heat map revealing where visitors click, scroll, and hover.  That's the power of heatmaps! This visual representation of user interaction helps you optimize page layouts, calls to action, and overall user experience.

Live Visitor Tracking

See who's on your website in real-time! Live visitor tracking lets you monitor which pages visitors visit and their actions. Proactively engage with high-value visitors, answer their questions in real-time, and convert them into leads or customers.

Live Chat

Turn website visitors into happy customers with live chat!  This feature allows real-time conversations, letting you address concerns, answer questions, and provide instant support. Boost customer satisfaction and conversions with the power of live chat.

Form Analytics

Get more thoughtful about your website forms! Form analytics helps you understand how visitors interact with them. Identify areas of confusion and optimize your forms for higher conversion rates. Gain insights into what information visitors are comfortable sharing and customize your forms for a smoother experience.


Personalize your approach with triggers! Set up automated messages with live chat to engage visitors who spend a specific time on a page and indicate they might need assistance. This proactive approach helps you capture leads and improve website engagement.

What Are's Pricing Plans?







Session Recordings (No throttling)




Session Replay




Data Retention




Heatmaps & Clickmaps




Dashboard Insights




Filter and segment data








Chat Web Pages




Initiate real-time Chat With Visitors




AI Chatbot




Auto Capture Form




What Are The Advantages of Having

  1. Heatmaps: Heatmaps reveal where users click, scroll, and hover, highlighting popular areas and neglected sections.
  2. Session Recordings: Replay individual user sessions to pinpoint moments of confusion or frustration, identify drop-off points, and gain a deeper understanding of user behavior.
  3. Real-time Analytics: Get a real-time view of your website visitors, their activity, and where they are in the conversion funnel. This allows you to proactively engage with high-value visitors and address their questions in real-time, increasing the chance of a conversion.
  4. Reduce Cart Abandonment: Identify friction points in your checkout process and optimize them for a smooth conversion experience.
  5. Optimize User Experience: Use heatmaps and session recordings to see your website through visitors' eyes. Use these insights to refine your page layouts, calls to action, and overall user experience for maximum engagement.
  6. Live Chat: Offer immediate support and address visitor concerns directly through a built-in live chat functionality.
  7. Form Analytics: Analyze how users interact with your forms, identify where they drop off, and optimize them for higher conversion rates.
  8. Smart Triggers: Set up automated actions based on user behavior. For example, trigger a live chat message when visitors spend a long time on a specific page, indicating they might need help.

Why Choose Over Smartlook?

SmartLook is a primary customer support solution for businesses of all sizes. It offers a free plan, especially well-suited for companies with limited budgets. However, if you're a growing team or have a SaaS business, consider an alternative solution that offers more features tailored to your needs.

On the other hand, provides services to startups and giant companies. Our expertise is solely in SaaS businesses. Like Smartlook, we won’t offer a free but limited plan, but we provide a fully customized plan that helps you grow your business from scratch.

SaaS business? Finding the best user behavior analytics solution?

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2. FullView

FullView is an all-in-one platform that tackles customer experience (CX), product issues, and support needs. It empowers your CX, product, and customer support teams to pinpoint problems and deliver exceptional service in real time and at the customer's convenience.

Features of FullView

Pros and Cons of FullView


  • Smartlook offers a free plan to try with no financial commitment.
  • Session recordings help businesses see customer issues and improve user experience.
  • Heatmaps and funnels help improve user experience on your website or app.


  • The free plan has limited capabilities and is only suitable for basic customer support.
  • Most advanced features require paid plans.

3. ContentSquare

ContentSquare helps businesses understand how users interact with their websites and apps. This digital experience intelligence platform provides valuable data and insights to improve customer experience (CX) and conversions. Businesses can see user interactions in real time, utilize heatmaps to visualize clicks and scrolling patterns, and even watch recordings of user sessions with session replays. While Contentsquare offers integrations with other applications and boasts cutting-edge features, it's a relatively new platform with limited reviews and case studies. Additionally, the lack of a free trial and non-transparent pricing model (based on website traffic) makes it challenging for businesses to assess its value before committing.

Features of ContentSquare

Pros and cons of ContentSquare


  • Contentsquare offers real-time user interaction data for websites and apps.
  • Heatmaps visualize user clicks and scrolling behavior.
  • Session replays let you watch recordings of user interactions.
  • Integrates with various web analytics tools.


  • Contentsquare is a newer platform with limited reviews and case studies.
  • No free trial or plan is available, and pricing information is absent.

4. Heap

Heap offers features like heatmaps, session replays, retroactive analysis, and conversion funnels to help businesses understand user behavior on websites and apps. This translates to analyzing customer journeys, tracking conversions, and improving user experiences. While Heap provides a free trial to explore its functionalities, it may not integrate as seamlessly with other tools compared to some competitors. Additionally, those new to web analytics might find the platform complex. However, if you seek a comprehensive solution with a free trial to delve into user interactions, Heap is worth considering.

Features of Heap

Pros and cons of Heap


  • Heap analyzes user behavior and provides insights on website/app interactions.
  • Tracks conversions and identifies improvement areas in the customer journey.
  • Offers valuable insights to optimize website/app for better user experience.


  • Heap has fewer integrations compared to some competitors.
  • It can be challenging for users unfamiliar with web analytics.

5. FullSession

FullSession is a user-friendly alternative to Smartlook, catering especially to businesses venturing into web analytics. It offers core functionalities like heatmaps, session recordings, and customer feedback tools, providing valuable insights into user behavior without overwhelming complexity. While FullSession might lack the extensive feature sets of some competitors, it serves as a great entry point for beginners. There's no free tier available, but interested users can explore the platform's capabilities through a demo before committing to a paid plan.

Features of FullSession

Pros and cons of FullSession


  • FullSession provides core features (heatmaps, recordings, feedback) for web analytics beginners.
  • Easy to use interface makes it a great entry point.


  • Limited features compared to competitors, and no free plan available.
  • Some users report data accuracy concerns.

6. LogRocket

LogRocket is the one-stop solution for developers, offering a powerful combination of session replay, product analytics, and error tracking. This comprehensive suite empowers software teams to capture granular user experience data, identify issues, and optimize the product for maximum impact. LogRocket streamlines problem-solving and helps developers create a flawless user experience by providing detailed insights into user behavior.

Features of LogRocket

Pros and cons of LogRocket


  • LogRocket offers real-time session replays for developers to see user interactions.
  • Provides detailed product analytics for usage trends and user behavior.
  • Helps identify and fix errors quickly with its error tracking feature.


  • It can be expensive for small businesses or startups.
  • Setting up LogRocket can be complex and take time.


When should Smartlook be used?

Smartlook is a valuable tool for anyone who wants to understand how users interact with their website or mobile app.  Here are some specific examples:

  • Improve user experience (UX): See where users get stuck or confused on your site. This can help you identify areas for improvement.
  • Identify bugs: Replay user sessions to pinpoint bugs and glitches that users encounter.
  • A/B test variations: See how users interact with different versions of your website or app.
  • Analyze marketing campaigns: Track how users interact with your site after clicking on a marketing campaign.

Where is Smartlook based?

Smartlook is based in Wroclaw, Poland.

How do you implement Smartlook?

Implementing Smartlook involves adding a snippet of code to your website or using the SDK for mobile apps.  

Is Smartlook GDPR compliant?

Smartlook offers features to help you comply with GDPR,  including anonymizing user data and respecting Do Not Track settings.  It's important to consult with your legal counsel to ensure compliance with your specific situation.  

How do I opt out of Smartlook?

Smartlook offers a browser extension that allows users to opt out of being tracked.

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Tapan Patel
Article by
Tapan Patel

As the head of sales & marketing, Tapan has expertise in the execution and planning of business growth strategies aligning with marketing trends. Tapan has over 10+ years of experience in IT marketing for creating growth strategies and managing sales.

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