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Update date : 4 Nov 2021 | 5 Min Read
Targeted prospecting isn't just a tactic to plug into your sales process. It's an end-to-end strategy. When you're selling to people who aren't a great fit, you're wasting your time and not selling to those who might actually buy.
Riyo.ai enables your business to find out B2B leads that are seeking you at the moment. It simplifies the process of identifying the people who know you can solve a problem for them and are interested in buying what you have to sell. Focusing all your efforts on the right set of prospects reaps many advantages:
The biggest challenge for almost 40% of the salespeople is targeting the right fit of prospective customers. How do you find the right prospects? In this new era, sales teams must be more specific. In a truly targeted prospecting strategy for B2B lead generation, salespeople should start from the bottom and work their way up. The process begins with reaching the right people at the right time on the right channel.
And that's why there should be an organized process for shooting at the bull's eye.
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Riyo.ai understands that sales prospecting is much more than just a numbers game. A huge list of prospects doesn't guarantee their conversion to customers. Hence, Riyo.ai helps you prepare a shorter, concise, industry-specific and targeted list of people who are genuinely interested in buying from you.
Riyo.ai combines the power of its breakthrough feature of real-time chat to help you make a precise list of sales prospects. It enables you to focus on the customers who can buy from you instead of spending time on the ones you won't be able to close.
Riyo.ai solves a very pertinent confusion that salespeople face. Most of them believe that if they make more conversations with their prospects, they can get more signups, and hence, customers. That's their notion behind not focusing on genuine individual prospects instead of creating a more extensive list to send emails.
Approximately 50% of your sales prospects are not the right set of bases for the product/service you sell. The crux of targeting the sales prospects lies in reaching the right people at the right time and with the right message. Using a website visitor tracking tool like Riyo.ai helps you do precisely that. Riyo.ai enables you to personalize and customize your outreach campaigns by starting an instant conversation with a visitor. With Riyo.ai, you can kill two birds with one stone:
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Mapping out a process for targeting sales prospects starts from shifting the focus from selling to prospecting in the first place. With Riyo.ai, salespeople can work smarter instead of harder. A targeted approach will eventually get you better responses and a better set of customers.
Researching your prospects starts from identifying what type of customers would be happy from buying your services. For that, figuring out what current happy customers like and what their characteristics are. To accomplish that, you can:
Now when you have figured out and jotted down the profiles of your ideal customer, the next thing is identifying the people who fit that profile. With Riyo.ai, you can easily:
Each prospective customer behaves differently when a message is sent out to them. Moreover, they can either fall under a single category or more than one category from:
Now is the time to do some homework to attract your prospective B2B leads with a message that speaks to them. Review the metrics that tell you all the success stories with your earlier customers. When you analyze all such data, Riyo.ai can help you focus on identifying the following things:
After sorting through these critical areas, the insights gained would help you craft a clear-cut message that you can send out to your prospects. It would also give you enough pedigree to understand and communicate with them in the future.
A carefully crafted message is always a thousand times better than a generic one. Riyo.ai enables you to create highly engaging CTAs that speak directly to your ideal decision-makers. It lets you target prospects on their experiences rather than sending emails to random visitors. These behaviors, like the number of times they clicked on a page/pages, the time they spent, and which pages they visited again – help you build a targeting process based on their exact challenges.
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