5 Best Website Tracking Tools to Understand User Behavior

Update date : 13 Jan 2022 | 6 Min Read

Imagine you run a physical store. You can directly observe your customers. If someone struggles to find a product, you can point them in the right direction. On the other hand, managing an e-commerce store is entirely different. You cannot see how visitors navigate your website or answer their questions during checkout.

This is where website visitor tracking comes in. Leveraging powerful user behavior analytics tools can provide valuable insights into user behavior. A user behavior analytics dashboard provides a glimpse into your customer’s experience, providing information you wouldn't otherwise have access to.

What Is User Behavior Analytics Tools?

User Behavior Analytics tools help you track and analyze user interactions with your websites. These tools use heat maps, session recordings, and funnels to capture user behavior for your website, which helps you analyze and improve the user experience.

How To Select Best User Behavior Analytics Tools?

You must consider these five critical factors while selecting the best user behavior analytics tools.

How to Analyze User Behavior with the Best Website Tracking Tools?

A user behavior analytics tool tracks what visitors do on a website (clicks, scrolls, time spent) to understand user behavior. This goes beyond basic website activity tracking and helps you understand the "why" behind user actions. These tools use data capture methods like session recording and replay, heat maps, funnel analysis, etc.

1. riyo.ai

riyo.ai offers a powerful solution for businesses seeking deep user insights for website optimization. This digital experience analytics platform goes beyond traditional methods that rely on surveys and funnels. Instead, riyo.ai leverages advanced analytics to capture and analyze real user behavior.

Through heatmap tools, riyo.ai tracks user actions like clicks, scrolls, and even mouse movements. With the help of session recordings, users will get the highlights of visitors’ complete journeys. Moreover, riyo.ai provides live chat, session recording, etc tools to get a better idea of user behavior analytics. This paints a detailed picture of how users navigate your website, pinpointing areas of engagement and potential friction points. Additionally, session recordings provide a complete view of the user journey, allowing you to witness firsthand how users interact with your site.

With this wealth of user behavior data, businesses can make informed decisions about website optimization. By identifying pain points that lead to cart abandonment or other conversion roadblocks, riyo.ai helps you to streamline the user experience for increased sales and customer satisfaction.

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2. Hotjar

A thoughtful product launched in 2010, Hotjar has developed quite a solid user community around it. It is one of the best website tracking tools for analyzing user behavior. It has a fairly expansive feature set collects a wealth of data for store location pages and top category pages, testimonials, blogs, pages per visit, referring sources, categories per lifetime, and times per visit.

You can visualize visitor behavior and increase conversions with all-in-one analytics and feedback software. In addition to heatmaps that track website visitors, Hotjar also provides recordings of user sessions to show and analyze the behavior of your website's visitors. You can visually see your customers' clicks, mouse movements, and taps to identify usability issues with the software efficiently.

Hotjar also helps you know precisely when website visitors leave and discover areas that need improvement. The tool analyzes user forms that help improve online form completion rates. With this analysis, Hotjar proves instrumental in finding the blank and time-consuming fields for the forms. Additionally, you can also identify the pages that push your visitors out of the site through Hotjar.

3. Crazy Egg

In the ongoing "What's next in UX?" game, online marketers face one of the biggest hurdles in determining what content does and doesn't convert well. Crazyegg has a comprehensive process that allows you to develop a content-to-conversion score for a given page, terms, and time. Crazy Egg is an easy-to-use analytics tool that provides real-time user data. Heatmaps, scroll maps, and A/B testing are the prominent features.

Heatmaps highlight and point out places where there is the most website activity. Scroll maps show where your visitors are scrolling and clicking the most and provide insight into using sections more effectively. They also show how far down your page your visitor is willing to explore.

CrazyEgg is one of the top web-tracking tools. It reveals detailed analyses of user activity on your page. It displays color-coded dots that represent each visitor's clicks. The report also tells the most popular calls to action on all web pages. A/B testing allows you to test two versions of your website against one another to gather user feedback.

4. Google Analytics

Google Analytics is one of the most popular web tracking tools for analyzing your website, user behavior tracking, and behavior flow analysis. It includes customizable features and a respectable amount of basic information. Its main advantage over other analytics tools is the large number of data points it collects. Integration with Google AdWords helps optimize SEO and track keywords.

You can track all sorts of things, like the number of sessions, the number of users, and how many screens your visitors explore while looking at your website. It's essential because setting up goals will allow you to track conversion rates for the actions you want your website visitors to take. It offers a better idea of what your customers are interested in rather than how many people visited your website.

5. Mouseflow

Mouseflow offers a comprehensive suite for optimizing the customer journey. It uses heatmaps to visualize user behavior across all pages, automatically identifying areas of engagement and potential drop-off points.

Additionally, funnels track user flow, helping pinpoint where conversions are lost. Mouseflow goes beyond basic data collection by allowing you to analyze user recordings and gather feedback through campaigns. This empowers you to understand the "why" behind user behavior and prioritize improvements for a more engaging and conversion-driven website.

Also Read: 5 Website Elements That Increase Website Conversion Rate

Significance of Using Website Analytics Tools

We all know that analysis of user data is essential when you combine your organic traffic analysis with the keywords you have already analyzed from the Search Engine Optimization (SEO) campaign. Users spend a lot of time on any given product page (or any web page). However, users are still the best currency to measure how a website is performing and where your efforts are needed the most. Using such tools, you can analyze how users move from one page to another. This will help you determine if users stick to landing pages or bounce back to the search results.

Users' habits and behavior flow on mobile devices are drastically different from those on desktop. For instance, mobile is mainly used for browsing local stores (e.g., Amazon), social networking (e.g., Instagram), video sharing, checking for flight updates (e.g., Hipmunk), instant messaging, and Tasking systems, not for browsing products.

Moreover, users tend to perform tasks with one hand and check email on the couch rather than with the wheel or keyboard. With swiping functionality introduced in iOS5, people can browse directly through a website without visiting the product page.

These best website tracking tools will help you analyze user behavior flow and its impact on the conversion rate. You will have to try them and find out which tool best fits your needs.

There's a reason these are the best website tracking tools for user analytics – these websites are the best user tracking platforms available. By tracking your website visitors and analyzing their behavior through the best website tracking tools, you can collect insightful user data for product managers, business analysts, and marketers.

Interestingly, the combination of analytical tools allows users to be split automatically between different segments: download, visitors with and without credit card, those who have opened the payment popup, and so on. This is useful for understanding how users feel about your site and later problems when analyzing the organic results.


Which tools can be used to track user behavior?

Some of the top tools for tracking user behavior are Clicky, Google Analytics, Crazy Egg, Hotjar, and riyo.ai.

How do you track user behavior on a website?

You can track user behavior on a website by integrating a user behavior analytical tool with your site and collecting, combining, and analyzing quantitative and qualitative user data to understand how users interact with a product or website.

Which tool helps explicitly in understanding visitor behavior on the website?

riyo.ai is one of the best user behavior analytical tools. It offers a 360-degree view of all the relevant KPIs, from page views to visitor information.

How tracking website visitors can help me?

Tracking website visitors can help you get a clear idea of your website's performance and optimize it further.

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Krunal Shah
Article by
Krunal Shah

Having worked on numerous challenging projects in the fields of social businesses, the automotive sector, and education, Krunal has over 10 years of expertise in the IT industry.

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