What is Heatmap? A Comprehensive Guide.

Update date : 20 Apr 2023 | 6 Min Read

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Have you ever thought about how businesses analyze their website performance depending on which website function is most clicked by visitors? Realizing the website's performance is essential for successfully implementing any SEO practice. A heatmap helps marketers, product developers, and data analysts evaluate website performance from a broader perspective. Understanding the unpopular elements on the website gives clarity on the optimization process.

What is a Heatmap?

Heatmap is a 2D representation of the user journey on a website to understand how a website interacts with its platform.

"Heatmap depicts the data in the form of a colored map with the variation in the hue of the colors to differentiate between the most clicked (hot) and less clicked (cold) elements of the website."

Businesses can improve their user journey by studying how users interact with the website.

"In my digital career, I have often encountered websites that provide horrible user experiences and need to get a good rank over SERP."

This is due to the need for proper website evaluation and optimization. A heatmap solves this challenge by depicting a detailed analysis of what elements of the website are performing well and where the website could be improved to increase user interaction.

What Are The Different Types of Heatmaps?

Heatmap aggregates user behavior and concludes the qualitative and quantitative data about how the target audience interacts with your site. There are different heatmaps to analyze various data, including what elements users click on, scroll, or neglect to identify trends and optimize services and sites accordingly to increase user engagement and sales.

The following are the types of heatmaps based on the user activity:

1. Click Heatmaps

The click heatmap depicts data concerning visitors' clicks on the website. Different color saturation and hue variations are utilized to show the data. With this type of Heatmap, it is easy to understand which elements of the website are getting more clicks and whether visitors are interested in learning about your services. Click heatmaps are also called touch maps if observed by mobile visitors.

Also Read: How to Use Heatmaps for Tracking User Engagement

2. Scroll Heatmaps

Scroll heatmaps depict the data on the user percentage scrolling through the website. The most scrolled page shows visitors are interested in the company's services and want to know more. Website heatmap tools help businesses analyze and identify potential leads interested in their services. This heatmap tool can easily synchronize with the company’s website to track user interactions.

3. Attention/Move Heatmaps

The Move Heatmap represents how visitors navigate the website and move their cursor on the desktop. The data about how visitors move their cursor on the page is analyzed following the correlation between where they are looking on the site.

How To Read, Understand, And Analyze Heatmap?

Heatmaps offer valuable insights into user behavior on your website. Once you understand the three main types – scroll maps, click maps and mouse movement maps – interpreting them becomes a breeze.

1. Scroll Maps

Look at the color intensity on a scroll map. Warmer colors indicate areas seen by most visitors. This highlights the importance of placing important information high up on your page. Scrolling down significantly reduces the interest of users seeing it.

2. Click Maps

Similar to scroll maps, click maps use color to represent user clicks. Hotter colors show areas with more clicks, while cooler colors or a lack of color indicate areas users rarely click on. This helps identify which elements on your page are most engaging and which need adjustments.

3. Mouse Movement Maps

Mouse movement maps visualize where users hover their mouse the most. While similar to click maps, they track hovering instead of clicks. This says how users navigate your website, allowing you to optimize user flow and improve the overall experience.

What Are The Benefits of Heatmaps?

Following are the core benefits & uses of integrating Heatmap:

1. Effective Website Optimization

Heatmaps generate a visual representation of user behavior on a website. This gives insight into the website's best and worst-performing elements. Businesses or marketers can use this data to optimize their websites, landing pages, or services to generate more leads.

2. Business Analytics

A heatmap is also an analytics tool to obtain quick visual data about current results and website performance. Marketers can integrate the heatmap into the business workflow to grow the website. This suggests areas for improvement, intensity areas where most visitors are reflecting, and cold elements of the website.

3. Marketing and Sales

Heatmap detects the website's hot and cold elements, which can be used to improve marketing response rates by targeted marketing. For example, if you run an ad campaign for a particular website landing page, it is easy to identify whether the visitors are clicking for the CTA.

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Best Practices for Heatmap

  1. Follow a Simple Approach: Heatmaps should simply represent the visual data. Any complexity of the heatmap would create challenges in reading the analytical data.
  2. Use Color Effectively: Choose colors that make it easy to see where the hotspots are. Different hue and saturation settings can produce color variations.
  3. Use Labels: Label the heatmap with clear, concise labels explaining the data's representation.
  4. Scale Appropriately: Ensure that the heatmap scale is appropriate for the data being presented.
  5. Consider Context: Always provide context around the presented data so viewers can better understand what they see.

riyo.ai: Heatmap

riyo.ai is an all-in-one marketing and sales tool that helps marketers and businesses sneak into their website's performance and analyze their brand's online presence. riyo.ai incorporates two types of heatmap:

  • Click Map
  • Move Map

After integrating riyo.ai with the company website, it is easy to track your website performance and check the visitor journey using heatmaps.

We often need clarification about various factors while providing services in a vast market. From this standpoint, one can quickly get confused about what to improve and where to start. A heatmap, however, helps you study where your website needs improvement based on users' behavior.

Analyzing user interaction on the website is the most effective way to understand the subjective preferences of visitors and optimize the website accordingly. Selecting an all-in-one marketing and sales tool is the best way to advance in the broad digital spectrum while efficiently understanding the targeted audience. riyo.ai includes everything from lead generation tools to heatmaps, live chat, and user journey recording.

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What is a website heatmap tool?

Using data visualization techniques, a heatmap website tool like riyo.ai represents the visitor's website interaction. A heatmap depicts the user's journey in map format with color variations obtained from different hue and saturation settings. Visual representation of data is easy to understand compared to the complex table format.

How does riyo.ai Heatmap work?

The riyo.ai website heatmap tool can be easily integrated into any website. It tracks the visitor session on the website based on the clicks and the cursor movement. The integration process of the riyo.ai heatmap is quick & straightforward. riyo.ai heatmap can be set up for multiple pages on a single website.

What are the types of heatmaps?

There are mainly three types of heatmaps, including:

  • Click Heatmap: Represents visitors' visual data of clicks on the site.
  • Scroll Heatmap: This represents the scrolling action of the visitors on the site.
  • Move Heatmap: Represents the cursor movement of visitors.

How does the heatmap show the data?

The heatmap follows the data visualization technique and is analyzed using the correlation approach. It uses a color-coding system to show the different data values. The heatmap shows the user behavior on a particular website webpage.

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Tapan Patel
Article by
Tapan Patel

As the head of sales & marketing, Tapan has expertise in the execution and planning of business growth strategies aligning with marketing trends. Tapan has over 10+ years of experience in IT marketing for creating growth strategies and managing sales.

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