Top 10 Tools Every Digital Marketing Agency Needs 2023

Update date : 2 May 2023 | 8 Min Read

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With the advancement in technology comes progress in almost every industry niche. Traditionally, people used to market their services/products using word of mouth. But as the Internet became an integral part of our day-to-day life, businesses started to avail their presence over the Internet. Now, when every brand is marking its footprints digitally, it has become essential to opt for an effective digital marketing strategy to get visibility. Opting for digital marketing agency tools is imperative for a streamlined digital marketing strategy.

An effective strategy includes multiple tools in digital marketing to ensure a smooth process.

This article will thoroughly review multiple digital marketing agency tools and explain every know-how of digital marketing strategy for businesses.

Why is Digital Marketing Important for Businesses?

Now everything you can search about on the Internet quickly, be it any suitable place you spend your weekend or any good brand AC to buy to deal with summer.

But amidst multiple brands, how does Google select to display the top-ranked results??

It all depends on the digital marketing strategy. For every business, it is essential to mark its online presence to reach a broader audience base.

An effective digital marketing strategy allows businesses to create unmatchable brand awareness, improve brand loyalty, and perform targeted marketing.

Whereas, Digital marketing tools are used to track the analytics to analyze the effectiveness of specific marketing strategies. Businesses can make their impression on a broad audience with the right tool and thoughtful approach.

5 Types of Digital Marketing Tools

Digital marketing tools target multiple services, such as social media strategy, blog posting, website traffic, etc. Depending on the various segments of digital marketing, the different digital marketing tools are:

1. Social Media Marketing Tool

Streamlines social media strategies, generate analytics, allows post-scheduling, and many more.

2. Email Marketing tool

Helps simplify email strategies with engaging email templates and convincing pitches.

3. Website Analytics

Allows website traffic tracking generated from social media platforms and inbound marketing strategies.

4. SEO Tools

Mainly used for keyword researching, website optimization, how to stuff the relevant keywords, and more.

5. Lead Generation Tools

How to engage the visitors on the website by analyzing their website interaction, assisting through live chat to improve conversions, and more.

10 Best Digital Marketing Agency Tools for 2023

Choosing the most suitable digital marketing tool for your business is challenging despite several options with several different features. Some tools target only one part, while some all-in-one marketing tools include everything you need to launch an effective digital marketing strategy.

Digital marketing agencies handle multiple projects simultaneously, and involving such digital marketing tools in the flow will streamline their progress.

Here are some of the best tools for digital marketing agencies for 2023:

1. Hubspot

hubspot digital marketing agency tool

Hubspot is a highly-rated marketing software with multiple tools for creating web forms, website pop-ups, website traffic analysis, live chat support, etc. Whether a startup or a Fortune company, Hubspot helps businesses grow, helping them follow a straightforward marketing strategy. Businesses can manage multiple operations with Hubspot, from managing content strategies to tracking email leads. Moreover, Hubspot offers free CRM software to inspect users & website behavior.

2. Semrush

Semrush digital marketing agency tool

I think everyone in the digital marketing space knows about Semrush as the best tool for website traffic analysis, keyword research, and competitive analysis. Semrush is a leading digital marketing SEO tool for businesses to improve their online visibility with robust content marketing, in-depth keyword research, social media strategies, analyzing competitors' strategies, and more. Semrush offers a seven-day free trial where users can examine each tool and then opt for a paid plan.

3. Ahrefs

Ahrefs digital marketing agency tool

It is also an all-around software offering SEO tools for digital marketers. Ahrefs mainly focuses on improving website traffic with backlink tracking, website optimization, competitive analysis, and more. You can thoroughly review the competitor's website for high-traffic webpages, top-traffic redirecting platforms, high-ranking keywords, and more. Ahrefs has a massive data index, including data for more than 150 Million keywords.


Traek digital marketing agency tool is an all-in-one marketing tool for all your digital marketing needs. It includes multiple SEO tools like:

  • Website Heatmap Tool: Visual representation of user behavior on the website utilizing different hue and saturation variations of color.
  • B2B Lead Generation: captures the data of most of the users visiting the website. The user data includes many intricate details like associated company, residing country, session timing, views from the same company, and many other filters.
  • Session Recording: records the complete user journey on the website and how the user interacts with the website. You can watch the entire session recording to analyze how visitors perform on your website.
  • Live Chat: It includes a live chat window that is very easy to integrate and can be customized as per the business needs. is also integrating AI with its live chat tool.
  • Real-time Tracking: You can easily check the online visitor on the profile and interact with them in real time.

5. MailChimp

Mailchimp digital marketing agency tool

Another great SEO tool for digital marketing agencies is Mailchimp. It is mainly an email marketing and social advertising tool that helps businesses simplify their outreach through social media and email marketing. With MailChimp, marketers can track their email campaigns and the obtained traffic through campaigns. This tool allows easy integration with multiple SaaS platforms, enhancing its features. Email automation is the main strength of MailChimp, making it easy for businesses to reach the right audience at the right time.

For MailChimp, I would say that there is no better tool than MailChimp for effective Email marketing. I am really impressed with its AI integration that allows for generating custom email templates. For primary marketing targets, you can also utilize its free plans. E-commerce and retailing businesses can get the best results with MailChimp regarding traffic, conversions, and better sales.

6. Yoast SEO

Yoast SEO digital marketing agency tool

Yoast SEO is the most popular SEO tool due to the availability of its WordPress plugin. The tools help marketers to optimize their websites efficiently according to SEO practices and get ranked in Google SERP. Adding the Yoast SEO plugin to your WordPress CMS will offer features like sitemap submission, keyword management, checking the proper keyword density and content quality, and using webmaster tools for other aspects. Yoast also includes some advanced features like Built-in content analysis, creating rich snippets, XML sitemaps, content suggestions, and more. Also, you can lock your content, disabling content scrappers to copy the content from your website using Yoast SEO.

7. Google Ads

Google ads digital marketing agency tool

The primary use case of Google ads is creating marketing campaigns to get leads and conversions. It is an advertising tool to promote the brand digitally to achieve top-ranking search results. It follows a pay-per-click or pay-per-call pricing model for the campaigns. The price limit can be set up by the marketing person whos creating the Google ad. With Google keyword planner hosted by Google ads, you can easily research the relevant top keywords, compare each PPC, and prepare ad content accordingly.

8. Canva Business

Canva Business digital marketing agency tool

Interactive and engaging images have always been inseparable from any content marketing strategy. With an attractive image, users are more likely to be compelled to get on the blog post. Canva business tool is a simple drag-and-drop image creation platform with no rocket science involved. You can easily create graphics for your content in many forms, like images, PDFs, videos, and more. Canva also has a paid pro subscription for involving more creative elements in the image.

9. Google Analytics

Google analytics digital marketing agency tool

The best way to learn and get to the right pain point is by observing the already implemented strategies' results. Google Analytics is the best tool for monitoring website analytics. It generates results for which web pages are getting traffic, from which platform most users are coming, user interaction on the website, and many more. This data helps in modifying the digital marketing strategy accordingly.

For example: If a specific business is getting most of its traffic from a social platform, then with a little more effort on the same platform, the leads and conversion numbers can be increased.

10. Buffer

Buffer digital marketing agency tool

I use Buffer to manage and execute my social media marketing strategies. You can easily manage all your social media handles in one place using Buffer. It has a straightforward and easy-to-use interface and an affordable solution for simplifying your scattered social media postings. Buffer also offers advanced features like smart analytics of social media posting, scheduling advance posts, collaborating with the team on the platform, and more.

Summing Up

Digital marketing tools help marketers analyze their progress, understand their strategies' effectiveness, and optimize their efforts accordingly. All the aspects of marketing are interlinked with one another, and failing any one of them may disrupt the overall marketing strategy. Hence, a marketing tool that covers the broad marketing domains, from analyzing traffic to lead generation to a website heatmap tool, will streamline the flow. is an all-in-one marketing tool that allows businesses to observe even the tiniest details as the user clicks on the website to understand the user behavior and curate a strategy accordingly.

FAQs About Best Digital Marketing Agency Tools

If you are starting with digital marketing either as a digital marketer or business owner, the above-mentioned digital marketing agency tools, SEMRUSH, HubSpot, Google Analytics, Google Ads, Buffer, Canva, Yoast SEO, MailChimp, and Ahrefs.

2. How can digital marketing agency tools help grow your agency?

Amid the multiple digital marketing strategies, it is challenging to keep track of the progress made on each task. Digital marketing agency tools help in analyzing, creating, and streamlining the complete flow of digital marketing.

3. What are the key features to look for when selecting tools for the agency?

The right digital marketing tool must include the following key elements:

  • Website traffic tracking
  • Heatmap
  • B2B lead generation
  • Keyword researching tool
  • Competitor research
  • Content marketing tool

4. How can using digital marketing agency tools impact a client’s business?

Using digital marketing tools for a client’s business is really important. This way, you can easily share the results and progress with the client to maintain the trust. With the reports generated by digital marketing tools, clients can analyze the progress and understand the flow.

5. Are there any free or affordable digital marketing agency tools available?

Yes, one most affordable digital marketing tools is It included everything from the website Heatmap tool to the AI live chat window. It is easy to record the user engagement on the website using all-in-one marketing tool

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Tapan Patel
Article by
Tapan Patel

As the head of sales & marketing, Tapan has expertise in the execution and planning of business growth strategies aligning with marketing trends. Tapan has over 10+ years of experience in IT marketing for creating growth strategies and managing sales.

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