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How to Create and Optimize Your Lead Generation Funnel

Update date : 27 Dec 2022 | 6 Min Read

How to Create and Optimize Your Lead Generation Funnel

Having authentic leads is crucial for a business. Every website hopes to optimize leads by throwing a 'click here' button, but sadly, the lead generation process is a challenge.

Building a lead generation sales funnel system can seem like a daunting task in the beginning, even for an experienced marketer. But to ace it, you need a set of proper tools and skills.

Since lead generation funnels are the backbone of every business, optimizing them can have a massive impact. Marketers need to take a more strategic approach to create a high-quality lead generation funnel.

Let us understand the process of the lead generation funnel, its optimization process, different types of lead generation, and more.

Note: If you have built a sales funnel which is driving traffic to your site, do sign up for a 30-days free trial of riyo.ai to reveal the identity of your anonymous visitor.

What is a Lead Generation Funnel?

A lead generation funnel, also known as a lead funnel, is a systematic way to approach potential customers which will lead them to purchase your product/service. To ensure that you are on the same page, your funnel should coordinate with the marketing team's growth marketing strategies.

What are the Distinct Stages of a Lead Generation Sales Funnel?

The customers will go through three important lead generation funnel stages while passing the lead generation sales funnel.

ALT = Infographic Image that explains lead generation funnel system with Awareness, consideration, conversion and retention stage

1. Top of the Funnel (TOFU)

It is the awareness stage of the lead generation sales funnel. It is where your visitors learn about your company and the solution you offer for the first time. Your website is important since it's frequently the first point of contact. It would help if you thus optimized it to give your website visitors a tailored experience.

Create content to showcase your potential customers, be it reviews, social media posts, etc., and build trust with the viewers.

2. Middle of the Tunnel (MOFU)

People in the MOFU lead generation funnel stage are looking for solutions to their concerns. Therefore, your first concern is demonstrating to your visitors that your solution is a good fit for them and can resolve their problems.

You can employ buyer's guides, email nurture campaigns, customer reviews, and product comparisons.

3. Bottom of the Funnel (BOFU)

Your visitors will be prepared to purchase your brand when they reach the bottom of the lead-generation funnel. They have qualified rather than guests anymore. You can utilize pricing comparisons, product demonstrations, and case studies to persuade people to buy from you.

Every stage of the lead generation process is frictionless, thanks to streamlined lead creation. The likelihood of converting more visitors will rise due to optimizing your lead generation funnel, producing a satisfying customer experience.

Simple Ways to Optimize the Lead Generation Funnel

As we have gone through the critical stages of the lead generation funnel system, it is time to understand how to optimize it. To make the understanding process easier, we've compiled a list of easy-to-implement ways with examples of lead generation funnels.

Ways to Optimize the Lead Generation Funnel

1. Be Assured of the Data

We live in a digital age, and one thing that businesses can't be complacent about is being critical of data collection. Optimizing the sales funnel requires knowledge as it helps identify important lead-generation metrics. Below are some of the essential data metrics that sales and marketing personnel must be aware of:

  • Conversion Rate: The percentage of visitors who convert at each stage of your lead-generation funnel is known as the conversion rate. You can examine your adverts' click-through rates, your funnel's overall conversion rate, or the conversion rates for particular lead-generation funnel pages.
  • Spam Rate: If many individuals flag your emails as spam, you get low-quality leads, or your email marketing techniques are dubious.
  • Unsubscribe Rate: The target unsubscribe rate should be less than 0.5%. If you are far higher than that, there may be a problem with the quality of your leads or with how you use email marketing.
  • Cost Per Lead: This is a major metric to look at. How much do you pay for each lead? Lower is preferable, but how much money you make off a typical consumer will determine how much you're ready to pay.

2. Qualify Your Leads

Not every lead is created equally. You should qualify leads and concentrate on those most likely to convert into customers. Look at a lead's interactions with your material first to qualify them.

A higher quality lead than someone who views your careers page is likely to download anything that is relevant to your company, such as a case study.

After a lead has provided you with their contact information, you can further qualify them based on their previous contacts with your business. In Fact there are tools which provide you website visitor information which will help in expediting the process of lead conversion.

Frequently, do people open your emails? Do they want to participate in polls? Do they return calls from salespeople? You can determine each lead's qualification based on the responses to these questions.

3. Keep a Close Eye on Leads Quality

You can measure the success of your current lead generators by using right tools like riyo.ai, which analyzes the lead generation sources and helps in identifying the anonymous website visitor.

An analysis of landing page visitors, CTA clicks, and thank-you page shares will help you determine which offers will perform the best result. Then, generate more similar offers.

4. Implement A/B Testing

The organization has a specific goal for its lead generation sales funnel, so A/B testing is very simple. Understand what types of results you are trying to achieve as an organization and determine the metrics accordingly. Look at the list of things to focus on:

  1. Understanding the various variables: Ensure all other variables, aside from the one you changed, remain as constant as possible to prevent ambiguous outcomes. The rest of the sales funnel should remain unchanged if, for example, you make changes to the landing page. The results will be muddled and easier to interpret if you do.
  2. The Importance of Statistics: It would be simple to believe that you could select a winner after a certain number of visits, but that is probably not the case. Before you make a decision, you must ensure that your results are statistically significant.

5. Invest Time in the Leads

The leads will take their time to become your customers. Leads are just as excellent as the nurturing you put into them. It is essential to put the leads into a pipeline when they submit a form on your landing page to ensure they don't forget about you. For this, you need to send them valuable material regularly. Starting the lead nurturing process with pertinent follow-up emails with excellent content is a good idea. As you take care of them, find out as much as possible about them, and then customize all subsequent mailings accordingly.

6. Be Patient

It will require some time if you want results that have real meaning. So be patient. Only announce a winner or loser when it's still too early to call. However, stay within your budget and timeline, even if the results are inconclusive.

Wrapping Up: Is Your Lead Generation Funnel Optimized for Maximum Success?

When a business organization works on channelizing the lead generation funnel system, it reaps rich benefits. To make it happen, the above six optimization steps will help. In addition, including an all-in-one sales and marketing solution will assist in driving optimum leads and getting organic traffic. Along with identifying qualified leads, riyo.ai will help optimize the sales funnel and allow the sales team to take action according to the requirements meticulously.


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Krunal Shah
Article by
Krunal Shah
CTO

Having worked on numerous challenging projects in the fields of social businesses, the automotive sector, and education, Krunal has over 10 years of expertise in the IT industry.

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